360 Marketing School
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Digital Marketing
Specialisation
Cohort Program

6 Months Programe2 Months InternshipPractical learningCohort Based
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The Journey

Your 6-month roadmap from learner to marketing professional

Start
1
Months 1–2

Phase 1 - Think Like a Strategist

Build the strategic foundation that separates business-led marketers from tool operators. Understand markets, consumer behaviour, brand positioning, and how marketing actually make marketing decisions.

WHAT YOU'LL LEARN

Marketing StrategyBrand ThinkingConsumer BehaviourMarket ResearchDigital Fundamentals

TOOLS & PLATFORMS

Google TrendsNotionSurveyMonkey
2
Months 2–3

Phase 2 - Build Your Marketing Engine

Master the channels, systems, and platforms that drive visibility, traffic, and revenue. From search to social to paid learn how each channel works and how they work together.

WHAT YOU'LL LEARN

SEO & AEOPerformance MarketingSocial MediaContent StrategyAnalytics & Reporting

TOOLS & PLATFORMS

Google Search ConsoleMeta Business SuiteGoogle Ads ManagerGA4SEMrush
3
Months 3–4

Phase 3 - Create & Execute

Apply strategy to execution. Write copy that converts, produce content that earns attention, build your personal brand, and understand the business models e-commerce, freelance, agency that you'll work within.

WHAT YOU'LL LEARN

CopywritingVideo & Social ContentPersonal BrandingE-CommerceFreelance & Agency Skills

TOOLS & PLATFORMS

CanvaCapCutHootsuiteBufferWordPress
4
Month 5

Phase 4 - Real Work, Real Brands

Step out of the classroom and into a live business environment. Work on actual campaigns for real brands, with a mentor reviewing every decision you make.

WHAT YOU'LL LEARN

Live Campaign ExecutionClient CommunicationPerformance ReportingTeam Collaboration

TOOLS & PLATFORMS

SlackAsanaGoogle Analytics 4Meta Ads Manager
5
Months 5–6

Phase 5 - Specialisation & Real-World Practice

Choose your specialisation track and spend two months going deep not wide. Work on live projects within your chosen domain, with dedicated mentor oversight. You graduate as a specialist, not a generalist.

WHAT YOU'LL LEARN

Choose Your TrackLive ProjectsMentor-LedPortfolio Ready

TOOLS & PLATFORMS

End

Course Highlights

You Learn to Think, Not Just Execute

Every module is built around business logic, not platform tutorials. You'll understand why campaigns work not just how to run them.

1

Real Industry Mentors, Every Session

No trainers reading slide decks. Every session is led by founders, CMOs, and growth strategists actively running real brands.

2

A Specialisation Track Built Around You

In your final two months, you go deep not wide. Graduate with genuine expertise in one domain, not surface knowledge of everything.

3

Live Projects From Month One

No waiting until the end to apply what you learn. Real briefs and projects run alongside every module from day one.

4

Built for People With Responsibilities

Fully online, scheduled around working hours. Designed for professionals and homemakers who refuse to stay stuck but can't put life on hold.

5

A Portfolio, Not Just a Certificate

Certifications get you in the door. Work gets you hired. Every project you complete becomes proof of what you can do.

6

Core Curriculum

10 modules built around how businesses think, grow, and win.

Module 1Marketing Strategy & Business Thinking
Before channels and tools, you need to understand how businesses think. This module builds your strategic foundation markets, consumer behaviour, brand positioning, and how marketing connects to business growth.
Module 2Digital Marketing: Channels, Tools & Growth
A complete map of the digital marketing landscape every major channel and how they work together. You'll think across the full ecosystem, not just execute in one corner of it.
Module 3Personal Branding & Digital Presence
Your personal brand is what gets you noticed before your CV does. Learn to build a credible, consistent digital presence across LinkedIn, content, and beyond.
Module 4Social Media Strategy & Community Growth
Social media isn't about posting consistently it's about building communities that trust you. Covers platform strategy, content planning, and campaign execution across Instagram, LinkedIn, and YouTube.
Module 5Content & Copywriting
Words are the most underrated marketing weapon. Learn to write copy that converts and tell brand stories that make people act across ads, blogs, emails, and social.
Module 6SEO, AEO & YouTube Marketing
Build long-term organic visibility on Google, AI search, and YouTube. Covers keyword research, on-page SEO, technical SEO, Answer Engine Optimisation, and video discoverability.
Module 7Performance Marketing
Run paid campaigns that generate measurable returns across Google Ads and Meta Ads. Learn budget allocation, A/B testing, and how to read results like a strategist not just a campaign manager.
Module 8Web Strategy & Conversion Optimisation
You don't need to be a developer but you need to understand the web. Learn what makes websites convert and how to brief, evaluate, and improve any digital property.
Module 9E-Commerce & Marketplaces
India's D2C and marketplace economy is growing fast. Learn online store strategy, sales funnel optimisation, and how to scale revenue through digital channels.
Module 10Analytics, Reporting & Data-Driven Decisions
Data without interpretation is just numbers. Learn to track what matters, build dashboards, and turn campaign data into decisions that improve results.
Module 11Freelance & Agency Business Skills
The business side of marketing that most courses skip entirely. Client pitching, pricing, project management everything you need to build a practice that's sustainable and professional.

Tools You’ll Master

Work hands on with industry leading platforms used by modern marketing teams

Marketing Tools

Ubersuggest
Sprout Social
Hootsuite
Google
Semrush
Moz
Spyfu
Buffer
Ahrefs
Canva
Clapperboard
LinkedIn
Instagram
Twitter
Youtube
Facebook
Snapchat

Operations Tools

Google Analytics
Power BI
Zoho
HubSpot
WooCommerce
Hotjar
SurveyMonkey
Miro
Trello
Notion
Jotform
Tableau
Tally
Shopify
Pabbly
Kit
WordPress
Looker Studio
Typeform
Salesforce
Mailchimp
WhatsApp Business
Google Forms

AI Tools

Gamma
ChatGPT
Claude
Copy.ai
Midjourney
Leonardo AI
Manychat

Tools may evolve to reflect current industry standards.

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Frequently Asked Questions

Everything you need to know before you enroll.